How We Built ArabianMist's Marketplace and Automated Its Order Fulfillment
A look at how ProjexAI took ArabianMist from zero online presence to a fully automated e-commerce marketplace — from the problem, to what we built, to the results.
The Client
Diamond Scent is a local UAE perfume brand founded in 2022, with a line of 5 products. They came to ProjexAI with a bigger idea than a single-brand store: ArabianMist, a perfume marketplace that would sell Diamond Scent's own products first, and eventually host other small local perfume brands — the kind currently selling only through Instagram and TikTok DMs.
The Problem
Before ArabianMist, there was no online store. Orders came in through social media messages, were packed by hand, and handed to a delivery company. Payment was cash-on-delivery or a manual bank transfer — no payment gateway, no proper shipment system. There was no customer database, no email or WhatsApp remarketing, no loyalty or repeat-customer system. Everything ran on the same manual process most small local brands are stuck with.
What We Built
ProjexAI built ArabianMist as a full WordPress marketplace, with Diamond Scent's own products listed first and a "Sell With Us" page where other local brands can apply — a form submission triggers a rep call, verification, and onboarding. We integrated a third-party fulfillment partner via API, set up and integrated Ziina for payments and Tabby for buy-now-pay-later, and prepared the physical side too — every product barcoded, bagged, packed with free testers, and shipped to the fulfillment warehouse. On the marketing side, we set up and verified Meta Business, Google Ads, TikTok Business, and Snapchat Business accounts, built a Google Merchant Center product feed, wired up Google Analytics, and ran paid campaigns on Meta and Google backed by static content and reels produced with a marketing partner.
The Automation We Engineered
Beyond the store build, ProjexAI designed and engineered the full order-fulfillment workflow: integrating the WordPress store with the fulfillment partner via API so every order routes automatically with no manual re-entry, then building a custom status-relay system on top that pulls real-time fulfillment updates and automatically messages the customer via WhatsApp at each stage — received, shipped, and delivered. The result: an order can go from placed to delivered within 24 hours, with the customer kept informed automatically the entire way, and nobody at ArabianMist touching a spreadsheet or sending a manual message.
The Result
ArabianMist received its first order 15 days after campaigns launched, with 3 total orders in the first month — a real, working marketplace and fulfillment pipeline built from a brand that previously had no online store at all.
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